Who we are

Our story begins not in sun-drenched fields, but in the fast-paced, data-driven world of Amazon. As senior leaders, we—two engineers with a shared passion for problem-solving and a deep-rooted connection to Egypt—found ourselves drawn to a different kind of challenge. We saw the incredible potential of Egypt's fertile lands, the hard work of its farmers, and the opportunity to share the bounty of our homeland with the world.

Our journey, shaped by years of rigorous training in US universities and experience in navigating the complexities of multinational corporations, instilled in us a belief in the power of efficient systems, strategic thinking, and the unwavering dedication of a strong team. We learned how to build and scale, how to optimize processes, and, most importantly, how to empower people. But the numbers and strategies weren't enough.

We felt a pull, a desire to contribute to something more meaningful, something that resonated with our roots. We envisioned a company that would not only export Egypt's finest agricultural goods but would also act as a bridge, connecting the dedication of local farmers with global markets. We understand the challenges faced by those who cultivate the land, the uncertainty of markets, and the need for reliable partnerships. We're committed to building a company that operates with integrity, transparency, and a deep respect for the people who make it all possible. Our mission is to leverage our expertise in logistics, supply chain management, and strategic planning to create a sustainable and equitable export platform.

We aim to empower Egyptian farmers, ensuring they receive fair value for their hard work, and to deliver premium, fresh produce to customers worldwide. We believe in the power of collaboration, the importance of sustainable practices, and the potential for growth that comes from connecting people and resources. We’re not just building a company; we’re building a legacy—a legacy of quality, reliability, and a shared commitment to the prosperity of Egypt’s agricultural community. We’re excited to bring the flavors of our homeland to your table.